(EMAILWIRE.COM, June 24, 2010 ) Toronto, Canada - Printed flyers are affordable tools used by event planners and, or promoters to get the word out about their events. In the past, it could be argued that flyers were extremely effective at driving event attendance; however, in the 21st century, where party goers get their news on Twitter, Myspace and other social networking communities, flyers may have had their best day.
The fact is there are many arguments against investing in flyers. For example, many people consider flyers as a great nuisance. Some will even go as far as to call them bricks & mortar spam. Others even feel harassed when leaving the club inebriated, and handed a flyer that will almost definitely be dropped on the ground.
Nevertheless, every week, thousands of event planners and promoters print and distribute millions of flyers, which quite frankly, ultimately end up in a city’s garbage dump or landfill site.
These event planners keep printing, printing and printing. And people keep throwing, throwing and throwing. Occasionally, we recycle flyers. But really, event planners are wasting paper, and they receive no long-term return, or exposure for their investment. There has got to be a better solution, to get promoters off city streets.
Fortunately, Toronto-area, GQ Henderson Events & Entertainment, has a solution to this madness. Having printed more than 20 million individual flyers in his many years in the industry, GQ Henderson knows a lot about the madness.
Henderson argues, “Before the Internet, flyers were amongst the most cost effective event marketing tools, but today establishing a presence on Twitter, Myspace and other social networking communities, using digital billboards creates more value”.
But what are digital billboards? For those not familiar with the technology, a digital billboard is a mini web-page that can be copied and shared on any website that accepts html code. The technology is used by event planners and promoters that want to reach millions of Internet users on social networking communities and blogs as well as 600,000 journalists, bloggers and rss feed subscribers.
Digital billboards are growing in popularity because they are effective tools for promoting brands, sharing multimedia content, driving traffic and generating direct response sales. They are the perfect tool to bridge the gap between the offline and online world—by transforming one-time usage bricks & mortar mediums like flyers, or brochures into powerful, web-enabled viral marketing tools.
GQ Henderson Events & Entertainment is working in partnership with WoahMedia.com to integrate digital billboard technology into its online marketing campaigns and to demonstrate how event planners and promoters can reach more customers and reduce costs in the process.
ABOUT WOAHMEDIA.COM DIGITAL BILLBOARD NETWORK
WoahMedia.com is a 21st century marketing and communications company specializing in providing clients with outsourced digital billboard, public relations and blogging solutions. As the founder of the WoahMedia.com Digital Billboard Network, and the world’s first Blogging Centre, WoahMedia.com is the only communications company that offers clients success guarantees. You can learn more at http://www.woahmedia.com.
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