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Canada Business News and Press Releases
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(I-Canada-News.Com, April 01, 2013 ) Calgary, Canada -- Google has recently released a Mobile Search Moments study that appears different from the norm. Rather than simply ask questions, Google tracked the actual behavior of volunteer participants.
With the help of Nielsen, Google analyzed more than 6,000 mobile searchers during the fourth quarter of last year. The company used follow-up questions that confirmed conversations that resulted from them. Mobile is defined within the study as smartphone-only.
Some highlights of the study are as follows: The majority of travel-themed searches on mobile devices were created in a browser, not an application. Nearly 12% of searches resulted in a purchase of some type.
Travel was among the least popular in all activities, with approximately 2% of all mobile activity involving such purchases. Navigation was double that, and only a tiny sliver of the general interest searches, such as entertainment, which was 15%.
Travel searches on the smartphones did lead to an above-average number of follow-up actions, including additional searches on phone calls. Only auto- and beauty-related mobile searches had so many follow-up searches.
The majority of the follow-up action was said to occur within the hour of the initial mobile search; which was more rapid to potential conversation than searches involving a desktop or laptop.
Most mobile searches take place in the afternoon or evening, according to the study, and most happen in places likely to have a desktop connection of some type available.
One surprising factor found in the research, smartphone users located at a school were the most likely to launch a travel search compared to any other type of search from school.
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Source: EmailWire.Com 
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