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EMAILWIRE.COM, December 14, 2017 ) Ancient grains refer to the group of grains and pseudo cereals which have remained largely unchanged from their domesticated varieties. They have recently come into relevance due to their health benefits and richness in proteins. As for marketing, ancient grains are claimed to be healthier than their modern counterparts.
Ancient grains include the grains Khorasan wheat (Kamut), millet, barley, teff, oats, Farro, einkorn, freekeh, bulgur, sorghum, and emmer; and the pseudocereals quinoa, amaranth, buckwheat, and chia. Even modern wheat is a hybrid descendant of three wheat varieties which are considered to be ancient grains: spelt, einkorn, and emmer.
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http://www.marketdataforecast.com/market-reports/north-america-ancient-grain-market-4766/ The major factor affecting the Ancient Grain market is the fact that consumers are shifting towards ancient grains owing to its freshness and earthy nutrition. Consumers are gradually removing heavily processed food items from their diet and looking for healthier alternatives. This along with the rising consumer awareness serves as the major driver for the market. As for the restraints of the market, the relatively higher costs and the lack of awareness in developing and underdeveloped countries are the major setbacks.
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North America Ancient Grain market is broadly classified by Applications into Bakery, Confectionary, Sports Nutrition, Infant Formula, Cereals, Frozen Food and Others, and based on Crop Type into Gluten Free Ancient Grains and Gluten Containing Ancient Grains. Based on geography, the North America market is analysed under USA and Canada. The North American market has the largest market share globally inspite of the having a low growth rate in recent years. This is expected as the scope for development in the region is quite low and the entrant of new players into the market is not encouraged by the presence of major market players native to the region.
The Ancient Grain market is highly competitive with a large number of players. Key market players dominating the market with their products Ardent Mills (U.S.), Snyder’s-Lance Inc. (U.S.), Crunchmaster Inc. (U.S.), SK Food International (U.S.), Purely Elizabeth Inc. (U.S.)., Quinoasure Inc. (U.S.), Great River Organic Milling Inc. (U.S.), Urbane Grain Inc. (U.S.), Nature’s Path Foods (Canada) and GFB Great Foods (India).
Market Segmentation
1)Application
• Introduction
• Bakery
• Confectionary
• Sports Nutrition
• Infant Formula
• Cereals
• Frozen Food
• Others
• Y-o-Y Growth Analysis, By Application
• Market Attractiveness Analysis, By Application
• Market Share Analysis, By Application
2)Crop Type
• Introduction
• Gluten Free Ancient Grains
• Gluten Containing Ancient Grains
• Y-o-Y Growth Analysis, By Crop Type
• Market Attractiveness Analysis, By Crop Type
• Market Share Analysis, By Crop Type
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