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European Media jump first on the best-kept travel secret in North America

(EMAILWIRE.COM, May 06, 2009 ) WHITEHORSE, Yukon, Canada—George Asquith, CEO of Yukon’s Great River Journey is ecstatic that the London Telegraph printed a terrific article about his brand-new-this-year trip; and he’s thrilled that Conde Nast Traveler U.K. carried a beautifully illustrated article about the experience; and he’s scratching his head to try and understand why the North American travel press has not chosen to cover them at all!

Celebrating their first year of business, the incredible Great River Journey has been the focus of a feature story in the U.K. Telegraph, yet remains largely undiscovered in the North American media. “Wilderness and luxury” is how Telegraph journalist Nicholas Roe describes the trip. “All the way downriver these were my contrary watchwords, from Yukon's low-rise territorial capital of Whitehorse to the tiny far-northern village of Dawson, where the Klondike Gold Rush began just over a century ago. It's a new style of journey, recreating an experience that follows the route taken by gold-rushers in 1896 when vast riches were discovered and the world fetched up on Dawson's doorstep, shovel in hand.”

The Great River Journey begins in Whitehorse and unfolds over eight days and 600 kilometers of wilderness, including the renowned “Thirty Mile” section of the Yukon River, one of Canada’s 28 “Heritage Rivers.” As the journey travels down the Yukon, it passes through the traditional lands of First Nations tribes, whose citizens guide and care for guests to allow them to truly experience their unique culture. "Great River Journey offers a truly unique adventure product that is steeped in beauty, history, and scenery, while offering both a great mix of luxury and rustic opportunities - all with a focus on sustainability and respect for (and in partnership with) First Nation cultures. It is an outstanding blend of culture, nature, and sustainability that is the heart of true 'adventure' travel." Chris Chesak, Adventure Travel Trade Association.

Small groups of no more than ten travel in their own riverboat with a pilot and an experienced local guide, permitting each tour to be personalized to accommodate special interests such as wildlife viewing, nature photography, bird watching, hiking, paddling and participating in cultural and interpretative programs. The journey also includes float plane tours, a stay in luxurious tented cabins, and the opportunity to experience an historic Klondike Gold Rush encampment where log cabins, telegraph stations and shipwrecked paddle wheelers remain.

“We would love to have travel writers and editors carry the information about our one of a kind trips”, says George Asquith. “We are confident your readers will be glad you told them about us!”

For more information, please visit their website at www.greatriverjourney.com

###

Great River Journey, Inc.
CONTACT: Maxine Mattinson
TEL: 867-456-2421 ext. 1
E-MAIL: mmattinson@greatriverjourney.com
WEB: http://www.greatriverjourney.com
Click Here for Media Kit: http://atmstravelnews.com/ClientView.asp?ClientId=513



Great River Journey
Shelley Seale
512-576-4223
shelley@atmstravelnews.com


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